Far from sticking to the traditional template of one-size-fits-all public relations, KTA instead provides a comprehensive game plan that hones a company’s message, targets its audience, evaluates the potential impact of various positioning and launch strategies, then builds credible mind and market share. Blazing new trails and taking on unique challenges is our forte.

KTA’s founders—Barbara Krause and Betty Taylor—know the need for both conventional public relations as well as fresh, intelligent, dramatic new strategies to keep their clients above the clutter of an increasingly competitive and crowded technology playing field. They engaged creativity and expertise when the first Macintosh and its successors were introduced; as they helped usher in a new age of the Internet with Netscape and LiveWorld; when helping catapult newcomers like Six Apart, Sling Media and Aliph to international recognition; and as they continue to place clients in leadership positions in their product categories.

We’ve helped companies and executives get through both boom times and bust, and have stuck by our belief that brands are built over time and can’t be simply bought through advertising.

A senior KTA executive is involved in the everyday business of each client, insuring that unique, relevant solutions raise visibility and build sustainable momentum. Building personal rapport with key executives is a key ingredient in the KTA formula.

We keep pace with the evolving communications landscape, opening for clients’ new avenues of influence in the social media of blogs, wikis and podcasts while maintaining crucial long-term personal relationships with industry analysts and the major mainstream and trade media. Trustworthiness, intelligence and friendliness have solidified those friendships. Relationships and results are cornerstones of our company.

Companies don’t just have products—companies have personality too. Because we are a trusted, experienced firm, media and industry analysts look forward to meeting our clients, presenting the opportunity for clients to come across in the most meaningful, informative and personal manner.

A KTA-arranged lunch may find you breaking bread with an editor of the Wall Street Journal, BusinessWeek, Forbes, Fortune, CBS News and reporters from Gizmodo or Engadget. A packed two-day briefing tour on the east coast may find you in numerous editorial and industry analysts’ offices to share your story and enjoy valuable personal time with influencers.

At the beginning of any project, a KTA professional will ask a key question, “What are the sales and marketing goals over the next twelve months?” This stems from the firm’s belief that PR should be integrated into the larger company effort—that PR shouldn’t be simply an article-generating function but should support the rest of the company.

Our clients end up with long-standing successful relationships with influencers—the people, forums, media and industry analysts—and we know their preferences and tastes so that we never waste their time, or yours, while maximizing the effectiveness of your message and highlighting the ability of your management team.

Clean Tech PR Expertise

Seeking to increase its presence in areas related to green technology, Krause Taylor Associates has expanded its capabilities to offer professional public relations services utilizing senior staff with experience in the environmental industry.

KTA’s Jennifer Henderson and Tom Mertens bring to environmentally-oriented clients a unique background in communications skills, practical and academic training in environmental sciences, and experience with green technologies. Whether crafting a message with impact, positioning a company for maximum exposure with press, industry analysts and social media, preparing executives for interviews, or gearing up for a product launch, KTA provides unparalleled opportunity for our clients to succeed.