We believe that when it comes to PR one size does not fit all. We find established companies tend not to wear lime green pants, whereas startups can and often do — it's all about matching the appropriate solution to the situation at hand. We also know about life on your side of the fence—so we built Krause Taylor from the ground up with a "client" perspective. We know the position you're in because we've been in your position. Simple as that. We respect your budget, (big or small) we place ethics above everything, we're officially a hype-free environment, and you definitely won't find politics on the menu. Why? Because that's the way we'd want it if we were hiring a PR firm.
PR for established firms.
Are you an established brand or product? Are you publicly traded? Then your needs are likely to fluctuate when your team needs “all hands on deck” at launch time. Endless cross divisional meetings, conflicting priorities among different product groups, and a schedule so hectic proactive PR seems all but impossible? If this sounds all too familiar we can help in many situations including:
- The need to initiate succinct PR programs and have an outside agency manage them top to bottom.
- The need for a PR agency that can augment your internal staff, and provide the extra power you need during product launches and strategic announcements.
- Or just the basic need to get better traction in the marketplace.
We can also help on a project basis involving any combination of services, or on an on-going basis at a divisional or corporate level, with the following services:
- Editorial Reviews Programs
- Perception Audits
- VIP Programs
- Speakers’ Bureau Management
- Customer References and Success Stories
- Special Projects, Resources, and Events
- Corporate Strategic Planning and Assessment
- Media, Analyst and Industry Influencer Relations
- Press Material Development
PR for emerging companies.
If you've ever done a sprint at some time in your life, then you know how PR works for startups. However instead of a nice glass of cold water at the end of that 50 meters, you just keep going, again and again. Building brands from scratch is a bruising business and not for the faint of heart. Ask us how we know. Aggregate Knowledge, Jawbone, Data Robotics, Sling Media—that's how. So if you can answer yes to any or all of the following, call us, we got cold water and then some.
- Your company is introducing its first products, and itself.
- Your company is preparing to move into a new market space and reposition itself in the process.
- You’ve got a showdown coming—or would like to cause one.
- You need to get customers to listen.
- Your CEO says “We need PR”, and you don’t know where to begin.
Sometimes it's a more discreet style that's required and you may just need to pick and choose from the menu. That's okay too, we realize grabbing the hole-shot isn't the only way to win a race, so here's the a la carte version.
- Corporate Strategic Planning and Assessment
- Product Publicity and Reviews
- Media, Analyst and Industry Influencer Relations
- Research and Perception Audits
- Press Material Development
- Speakers’ Bureau Management
- Special Projects, Resources, and Events
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