We started Krause Taylor Associates twelve years ago with the idea that traditional PR firms weren’t keeping pace with Silicon Valley’s high-tech needs. Cookie cutter solutions just didn’t cut it anymore in an increasingly crowded marketplace. We wanted to create a practice that would help clients develop powerful, long-term brands as well as achieving real-time daily results.
To make this strategy succeed we set out to show our clients that PR is not a one time event—it’s a process, one that builds upon itself, and that should be fully integrated into a company’s marketing and sales efforts.
Experience?
Either you have it or you don‘t. You can’t buy it that’s for sure. When you’ve written for a major daily you KNOW what makes a good editorial and what’s more you know HOW to get it placed.
Connections?
Ditto. If you don’t know who to call, the best story in the world won’t get heard. KTA’s professionals didn’t earn their reputations during the dot-com boom of the late 1990s. Our connections run deep. We not only know the press and the analysts we have access to a complete line of complimentary service providers. Hot design teams, ad agencies and every kind of specialist in between. Whomever we need to get your job done—they’re all in our little black book.
Twelve years on, and our philosophy of integration and the belief that PR should be “one” with the larger company effort still stands, and still rings true. But the real “secret sauce” at Krause Taylor is no secret at all. It’s Krause and Taylor. You can look, but you won’t find a PR firm where the senior partners have as much direct, day-to-day involvement in all their clients accounts.
You're busy, so we’ll just tell you about one more trick we have up our sleeves. The money. Specifically, it’s not always about the money. When you work with us you won’t have to swallow some huge minimum retainer, we don’t think the budget should determine the quality of the work you get from us. In fact, we think its about creativity and you don’t need lots of one to get lots of the other. So if you would like to know more in detail just call, and ask for Betty or Barbara. |