Founded by pros who have editorial backgrounds and have successfully managed PR and marketing for Fortune 500 companies and innovative young companies for 25+ years.
KTA founders and former Apple executives – Barbara Krause and Betty Taylor- know the need for fresh, intelligent, dramatic new strategies to keep their clients above the clutter of an increasingly competitive and crowded technology playing field. They engaged creativity and expertise in heading up PR at Apple; they helped usher in the age of the Internet with Netscape; have catapulted upstarts like Sling Media, Jawbone and Numenta into category leaders, and have built thought leadership platforms for AVG Technologies, Neato Robotics and Sanmina.
KTA is partnering with Catherine Nunes, a long-time collaborator, who brings a unique and additive set of digital marketing, advertising and media skills to reach today's dynamic audiences. Catherine is known for her high-impact ideas and insightful strategy to mobilize teams and marketing campaigns. Her dual experience as a creative, results-oriented VP of Marketing Communication and Product Marketing for big brands and media/product startups, and work on the agency side to lead innovative creative programs, content partnerships and integrated marketing campaigns, make her a perfect complement to expand KTA's foray into the new, exciting opportunity we call "editorial marketing."
We work with a seasoned team of editors, writers and authors whose credentials include leading publications and brands like Cnet, Glam Media, Dwell, Sunset Magazine, The SF Examiner, among others.
KTA Partners & Co-founders,
& Betty Taylor
Marketing Muse & Chief Collaborator,
We are recruiting!